Upcoming Events
and Meetings

Marketing Through the Storm: A SME Growth Playbook for Uncertain Times

When economic conditions become uncertain, many businesses make the same move: they cut marketing. But is that the right response?

Join Southern Cross University’s Executive Dean, Professor Mike Ewing, at the Southern Gold Coast Chamber AGM as he explores what decades of research reveal about how successful businesses navigate uncertainty and position themselves for growth.

In this practical session, Professor Ewing will discuss:

• Why businesses that remain visible during downturns often outperform competitors when conditions improve
• How to protect and grow your most valuable customer relationships
• Smarter ways to target marketing spend when budgets are under pressure
• Why value, trust and reassurance matter more than discounts alone
• How to build momentum now for the eventual recovery

Drawing on international research and real-world business insights, this presentation will provide practical strategies for SMEs looking to strengthen their market position during challenging times. When others retreat, opportunity often emerges. The question is: will your business be ready?

We invite all financial members to enjoy a free breakfast, and to learn what the Chamber has achieved in the last 12 months.

This event will be FREE for each financial member with a voting right, however BOOKINGS ARE ESSENTIAL for catering purposes.