CWS plays staring role in Tourism Australia's latest campaign
'Live from Aus' brought some of Australia’s best tourism offerings ‘live’ into the living rooms of hundreds of thousands of Australians. It highlighted the best that Australian tourism has to offer, from Australia’s unique culture to stunning natural beauty, world class food and drink and exceptional wildlife.
Part of Tourism Australia’s current With Love From Aus campaign, Live from Aus is a virtual travel activation which will bring some of Australia’s best tourism offerings live into the living rooms of hundreds of thousands of Australians.
Click here to watch the Currumbin Wildlife Sanctuary livestream from the event
Using television and Tourism Australia’s popular social media channels, Tourism Australia is creating a platform for Australia’s industry to continue to connect with travel lovers, giving them ideas and inspiration to explore Australia when borders re-open and when people can travel again.
Tourism Australia highlighted the best that Australian tourism has to offer, from Australia’s unique culture to stunning natural beauty, world class food and drink and exceptional wildlife. Live from Aus will be hosted by an array of Australian personalities, advocates and industry operators who will educate, entertain and inspire viewers with a range of interactive experiences, including cooking demonstrations, wine tastings, exercise classes, cultural immersion sessions and Australian wildlife encounters..
Live from Aus kicked off on Friday 15 May 2020 at 7:30pm on Network Ten’s The Project with a special one-hour broadcast, The Love Australia Project, sponsored by Tourism Australia. This was be followed by a full weekend program on 16 and 17 May of live content on Tourism Australia’s social media channels. Content was then published regularly on Tourism Australia’s social media channels supported by links from Australia.com articles with information on how to plan a trip to those destinations.
More information can be found here.