Keeping Qld front of mind in Japan

Japanese musician and YouTube influencer, Ayumu Yamashita visited Queensland to perform at the Woodford Folk Festival in late 2019. In partnership with Qantas, a series of videos documenting this journey has been promoted in recent months amassing more than 350,000 views. Joined by ukulele-playing Kaiki and budding singer Kecori, this was the second visit to Queensland for the group, following their Queensland road trip in late 2018. The music video developed as a result of their first visit has received more than 129,000 views on YouTube, with 40,000 views being generated in Japan since March 2020, linked to people searching for travel-related content during COVID-19.