Member Spotlight: Worthview Marketing

Starting small in 2011, Troy Vandermeer began using his skills to help businesses create and promote their brand presence in order to achieve their business goals. Now Troy works to help business tackle the world of eCommerce sales, how to generate leads and increase website traffic or even encourage foot-traffic. Through the digital world, Troy works to ensure business find tangible results in places such as brand strategy and consultancy works, competitor analysis reporting, website rebuilds, social media management, graphic design and traditional marketing services. It's his out-of-the-box thinking and deep knowledge of marketing that has means the current period has been one of Troys busiest:

"Between those innovative companies that truly recognised the opportunity to digitise quickly, combined with the flow of Government grants and tax breaks into the industries and areas that qualified for a nudge in the right direction, I've only seen but a positive approach on a majority of business fronts. It probably won't get as many clicks... but there's some good news out there amongst the rest".

The new “working-from-home economy,” which is likely to continue long past the coronavirus pandemic that spawned it, poses new challenges for all of us. Embracing this change has meant Troy faces a new, more practical, challenge with the trickiest being over-the-phone support for clients who have a combination of a poor internet connection and a lot of noise in the background. Slack and Zoom and established giants including Google are offering their online management and meeting tools for free, in the hope that people who start using them in a crisis may carry on once normality returns. Troy says he, like many of us, has had trouble adjusting to the lack of human traits that normally come with face-to-face communication. But Troy says now is the time to start getting workflow running smoothly:

"This doesn't just mean email. Take the time to establish workflow tools amongst your team (ie. Slack, Trello) and between clients and employees. Just block out two hours, or so, to do your research on any friction points and solutions. You'll rest assured knowing that any gaps in the traditional working environment are at least given their best chance of success. You'll even find some things to be way better than before."

Learn more about Troy, here.