Streamline For Success: Offers this advice for you

As large portions of the professional world adapt to remote work or a new business model amid the pandemic, Yarrabilba local and business star: Mandy Brasser and her team at Streamline For Success, are here to support you in more ways than one. Offering local business the support they need in implementing the right systems, so they can save hours every week, capture more leads, take them on a journey, nurture their audience and convert additional sales… all with less effort. Streamline For Success is also the proud recipient of the Infusionsoft By Keap “International Service Partner of the Year” for 2018.

Mandy Brasser believes that it’s critical to reassess who you serve and your digital marketing strategy around how to reach, attract and engage your audience now.  "Your customer’s needs and wants may have changed.  What was important to them at the start of the year, may no longer be, and may not be again for some time.  It’s important to imagine what life is really like for your customer and what they really want". Mandy outlines that the goal is to do this in a systematic, predictable and profitable way because without a solid plan, small businesses can be wasting precious resources; "A revised digital marketing plan will set up businesses to not only survive in the recovery phase, but in many cases thrive".  

Mandy is offering three key pieces of advice for your small business:

1. Communicate with your audience. Your past and future customers are currently researching products and services online, and some are making buying decisions right now.  Are you there?  Those businesses who have remained visible online, have communicated and have adapted where possible are putting themselves in a strong position during and after this crisis.  If you’re worried you haven’t done enough, the thing is, it’s not too late!  Start communicating to your database, on social media, on your store frontage or wherever your customers are.  Even if you don’t know everything yet, communicate what you can and share updates for them to get excited about.  One of my favourite cafés has been closed since lockdown started.  I have been checking online, driving past and have not found ANY information about their opening hours, doing takeaways, delivery or when they might be open again   Seeing a picture of my favourite meal would certainly remind my taste buds of the delicious food from my local café to prompt me to order my first meal back as soon as they open.  I’m hopeful that they make it through this period, but I really have no idea.  How can you be reminding your audience you’re still there, you care and you will be there to serve them during and post this crisis?  

2. Be flexible and adapt.  As customers desires have changed, you may need to be creative and change your offering in response to what they want (and in some cases what’s physically possible with restrictions).  We’ve had some clients who run educational events who have had to obviously deliver these online.  At the same time of making this shift, it’s actually meant that they have opened up a new global market as they can now provide their knowledge to anyone who has an internet connection anywhere in the world.  Be flexible and be open to opportunities that may present themselves.  Who knows there may be a new/adapted product, service line or market that you can tap into.

3. Be open to technology.  Unfortunately, many businesses were left highly exposed and scrambling, particularly at the start of this crisis.  Whether it was because they didn’t have a database, they didn’t have an online presence, they didn’t have a way of serving customers online and/or they had so many repetitive processes that were performed manually.  We’ve worked with many businesses over the last few months to help them get their database setup, so all new leads get added to their system with automated follow-up and so they can easily communicate with leads, customers and suppliers.  We’ve helped one business who would spend hours going through and following up on quotes every week, put this process online, so they could divert staff to other activities that will add more value instead of being overwhelmed with admin tasks.  We’ve also helped another business launch a limited-edition product online, they grew their database by 2,500 and sold out within a week during this crisis.  Technology can be overwhelming, but it can also be very rewarding to help you serve more people and become more efficient.

The chamber is encouraging members to contact Streamline For Success for support to automate, scale and grow.
You can contact the team, here. Like the Streamline For Success Facebook page, here.

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