Brand Gold Coast report highlights value of our city’s reputation

The recently released Brand Gold Coast Annual Report 2025-26 highlights the growing value
of the Gold Coast’s reputation and the work underway to strengthen how our city is seen
nationally and internationally.

The Gold Coast brand has now been independently valued at $21.2 billion, reflecting the
importance of our reputation in attracting visitors, investment, talent and opportunity to the city.

A key initiative during the year was the launch of the new GoldCoaster website in June. The
storytelling platform launched with 10 stories featuring people from different industries,
backgrounds and neighbourhoods, helping tell the story of the Gold Coast through the people
who call it home.

Alongside the website, Brand Gold Coast launched the free GoldCoaster Toolkit, giving
businesses access to photography, video and other brand assets they can use to help
promote the Gold Coast and their connection to our city. The library will continue to grow with
new stories and content.

I encourage you to take a look and see how these free resources could support your own
marketing while helping us collectively tell the story of the Southern Gold Coast.

Explore the reports and resources:
GoldCoaster Website
GoldCoaster Toolkit
Brand Gold Coast Annual Report 2025-26